As the global supply chain in garments gets more competitive, it is not only the vendors who are facing the heat. Buying agencies too are working out new strategies to service their clients and ensure that business remains with them. Synergies Sourcing Bangladesh Ltd. – the local sourcing arm of Synergies Worldwide with global headquarters in Bangkok, realizing that the country is not strong enough in product development, and which often can be a differentiator as all manufacturing bases make effort to reduce price, is now working on a full package model. “We are not just into sourcing but operate as what we call a ‘virtual’ manufacturing company. We design our own collections and sell it to our customers as if we are the manufacturers,” shares Atif Ahmed, Director of Synergies Sourcing Bangladesh Limited. The company maintains a
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