A private label manufacturer, International Direct Group (IDG) caters to the US market for woven bottoms and tops for its core customers, including American Department stores such as Macy’s, Dillard’s, etc. It’s been five years since the company started sourcing from India through Delhi-based buying agents – Montrose – primarily for products that the country is well known for, such as woven shirts, embroideries and other techniques that are unique to India. Speaking exclusively to Apparel Online, the team of Joel Ratner, Executive Vice President of Sales, IDG; Teri Cirruto, Design Director, IDG; and Sameer Thapar, CEO, Montrose Delhi, the buying agents of IDG, talk about India as an important sourcing destination for IDG and share the company’s strategy for the
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