
Over the years, there has been a sea change in the attitude of buyers when working with Indian vendors. While earlier there was the inclination to preach and highlight the missing links, now there is an acceptance of what the country as a whole and vendors individually are capable of doing. This transformation has worked to the advantage of both the buyer and the industry, and today both have grown on India’s strength. Among the liaison office that has been in the country from a very long time and has continuously moulded its operations to get the best from its vendors is Hermes-OTTO International (OAGN). Recently, Team Apparel Online met Percy Vasunia, GM – India at the OAGN head office in Mumbai and among the many discussions, Percy shared the transformation of the catalogue business and its integration into online retailing.
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