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Market Fit Dhaka’s success story…

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Mohammad Nadim Haider Rouf, Managing Director, Market Fit Dhaka.

Joining the company in 2006 as a merchandiser, Mohammad Nadim Haider Rouf rose up to the ranks quickly by contributing significantly in increasing the company’s (Bangladesh arm) turnover, which according to him is set to touch US $ 65 million soon. Today, Haider owns 50 per cent stake in Market Fit Dhaka and is its Managing Director.

“In 2010, Market Fit was sourcing everything basic. One of the measures I undertook was to introduce an in-house lab to help us do our own fabric testing, followed by introducing garment technician/pattern maker. Our sample selection has gone from strength to strength; from approval rate of 2 out of 20, it has improved to 10 out of 20 now. Moreover, we don’t source from a factory unless it is fully compliant one. We have our own code of conduct and

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