Known for its design-driven, cultural potpourri of collections for primarily French buyers, buying office Francis Wacziarg, named after its late owner, reflects the desire of Wacziarg to bring his adopted country India, into the markets of Europe. Yet, a true businessman, the soft spoken Frenchman was intelligent enough to know that India could not offer price-sensitive basic products that are also essential to complete a collection, so Bangladesh became a hunting ground for core programmes from 1979, and in sweaters, as early as
1989-90.
A cultural ambassador, Wacziarg’s affinity for the subcontinent was well known and he tapped into the strength of each country to present the best to buyers in France.
Working
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