The traditional buyer base of Indian apparel exports is witnessing a subtle but impactful change with many exports adding new and hitherto relatively unexplored markets in their portfolio. Not only has this shift taken away the concentration on getting business from the US and Europe, both of which have seen rough times in the past years, but it also gives year round business since most of the new markets are in the southern hemisphere. Among the most important emerging markets today is South America… with a stable economy and rising purchasing power the countries of the region are an attractive alternate to the traditional markets which have stagnated. Steering the industry into this potential market is Falabella India buying office, which represents the largest chain of stores and brands
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